I design the connective tissue of software: onboarding, search, billing, and the quiet moments that decide whether a product feels built or assembled.
Four recent engagements where the design decision moved a real number. Scroll through and click any card to read the full case study.
Helix Health · Lead Product Designer · 6 months
New clinicians were dropping off during a 12-step activation flow. Activation rate sat at 41% and time-to-first-chart averaged 9 days.
Impact · Activation rate rose from 41% to 87%. Support tickets dropped 63%.
Atlas · Senior Product Designer · 5 months
Travelers abandoned itineraries mid-build because the planning canvas felt overwhelming and offered no sense of progress.
Impact · Itinerary completion rate up 54%. Average session length grew 2.3x.
Monolith · Product Designer · 4 months
Self-serve billing confused small business owners. Involuntary churn from failed payments was 7.2% monthly.
Impact · Involuntary churn fell from 7.2% to 2.1%. Recovered $1.4M in annual revenue.
Fern · Lead Product Designer · 7 months
A reading app with strong content had weak retention. Users opened the app but rarely returned to a book.
Impact · D30 retention up 38%. Average weekly active sessions grew 1.9x.
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Remote
Leading design for the clinician-facing platform serving 40,000 healthcare professionals.
Berlin
Owned the traveler planning experience for a consumer travel platform with 6M monthly users.
London
Designed billing, account, and retention surfaces for a B2B SaaS platform.
Lisbon
Designed the reading and discovery experience for a consumer reading app.
Lisbon
Started in a product studio working across early-stage client engagements.
Tell me a sentence about what you are building. I reply within two business days.
I take on one embedded engagement and two advisory cadences at a time. If the fit is right, we start with a 30-minute discovery call. If it is not, I will point you to someone who is.
Availability
Available for Q1 2025
Lisbon · Remote
